WHAT IS RETARGETING AND HOW DOES IT WORK?
Retargeting, A.K.A remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 1.95% of web traffic converts on the first visit.
Retargeting is a tool designed to help companies reach the other 98.05% of users who don’t convert right away.
HOW DOES RETARGETING WORK?
There are a few different retargeting methods that can enhance your retargeting campaigns such as the facebook, amazon methods (these platforms represent a grain of sand comparatively from the vast spectrum of options which includes the internet web 2.0 universe).
FOR EXAMPLE
1. People visit your website.2. They leave without completing your desired action.
3. Later, while browsing Facebook or other platforms, they see your retargeted ad.
4. Their interest is recaptured and they return to your site. The person completes your desired action. Lost Love Recaptured.
WHAT IS THE FACEBOOK EXCHANGE?
The Facebook Exchange is (one of many platform solutions) Facebook’s real-time bidding platform. Real-time bidding is the technology that makes retargeting possible, and retargeting technology makes it possible to serve retargeted ads on Facebook and other like platforms.
Retargeting is a cookie-based technology (the pixel system) that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web (web stalking technology).
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel).
The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie.
Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.
Retargeting is so effective due to the fact that it funnels your advertising to people who are already familiar with your brand and have recently demonstrated interest.
That’s why most marketers who use it see a higher ROI than from most other digital channels.
WHEN DOES RETARGETING WORK?
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy (see the 12 step method used by http://vustudios.com/creative-agency/process/) A.K.A the process.
Retargeting works best in conjunction with inbound (video marketing see http://vustudios.com/services/seo-ranking-solutions/video-ranking/) and outbound marketing (email) or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with [conversion optimization].
Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.
Interested in getting started? Contact VuStudios
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